We leveraged mobile AR technology to develop a conceptual demo that aimed to offer an easy, accessible, and innovative way for a customer to interact with content and advertising. This cutting-edge idea was transformed into a mobile app that allowed users to simply open their phone’s camera app and point it at a company’s printed marketing material, such as packaging, magazines, billboards, t-shirts, and display art.
These materials acted as triggers launching Red Bull marketing content on their phones, which would increase the number of customer touchpoints and fully engage consumers. As our proof of concept, we created stickers that, when in view of the smartphone’s camera, activated Red Bull’s advertising video. We turned this concept around quickly and have partnered with Red Bull on projects since then to continue delivering the same kinds of innovative solutions.