In a fast-paced industry, real estate agents juggle multiple responsibilities, properties, and clients daily, having their hands in each step of the process from initial property showings to closing a deal. Our team wanted to better understand the agents’ goals and needs as users and got to know how agents worked with their clients day-to-day, observing them throughout a normal workday with in-field research. Insights from our in-the-field analysis identified key goals and pain points that needed to be solved throughout our design process.